Sprint snatched up one third of music streaming service, TIDAL. Sprint will make TIDAL available to its 45 million post and prepaid customers. Jay Z and Tidal have decide to unite and will make exclusive content that will only be available to current and new Sprint customers. Jay Z purchased TIDAL for a little over $50 million a few years ago this deal was made for a reported $200 million. That’s a nice payday!
As part of the partnership, Sprint will acquire 33 percent of TIDAL. JAY Z and the artist-owners will continue to run TIDAL’s artist-centric service as it pioneers and grows the direct relationship between artists and fans. The formidable pairing of Sprint and TIDAL will grow customers on both platforms by offering exclusive access for customers who subscribe to TIDAL. Sprint’s chief executive officer, Marcelo Claure, will also join TIDAL’s Board of Directors.
“Sprint shares our view of revolutionizing the creative industry to allow artists to connect directly with their fans and reach their fullest, shared potential,” said JAY Z. “Marcelo understood our goal right away and together we are excited to bring Sprint’s 45 million customers an unmatched entertainment experience.”
Hopefully this revitalized TIDAL!