I have always been on a quest for straight hair. I blow dry my hair straight twice a week and when I was younger I used to chemically relax my hair so it would be straighter. I don’t relax my hair anymore ( I have gotten better at blow drying my hair), but I wish I was one of those girls who could wash my hair and blow dry in like 10 minutes and be done (ohhhh…how I wish). But that’s not me. So when I heard that Nicole Richie had gotten a Brazilian blowout of course I was intrigued (supposedly she is a wash and wear girl now). The process is the called a Brazilian Blowout, Brazilian Keratin Treatment or Brazilian Hair Straightening. Other straightening techniques often damage hair but the Brazilian isn’t supposed to.
What happens (at salon)?
1. Hair is washed with special shampoo.
2. Hair is blow dried and then the Keratin Treatment is applied
3. The hair is the flat ironed ( with a really hot iron so it can seal in the Keratin Treatment)
4. Product is washed out
5. Blow dry hair again
I viewed some videos on YouTube.com and the process order (above) may vary a little, but they are all about the same.
You can’t wash your hair for a few days like other chemical processes. Process should last a few months.
Pros: new formula is formaldehyde-free, gentle on hair, lasts a few weeks to a few months, less damage than other straightening techniques,
Cons: Price, 1-2 hours for entire process.
Has anyone tried the Brazilian Blowout? I am sooooo interested. There is an at home version called Liquid Keratin that is supposed to last 30 days ($70, but there are mixed reviews).
Photo from Liquid Keratin
Too bad (for me) you aren’t in NYC…lol!
There is a bit of confusion between brands, mostly due to similar names, which is understandable, but I think it is important to know what you are getting. The chemicals, processes and after care are more varied than they may seem to the naked eye.
Please allow me to clear up some of the misconceptions (I am a Certified Brazilian Blowout Specialist):
Brazilian Blowout (TM) is formaldehyde-free. Many other keratin-based treatments DO contain formaldehyde.
A Brazilian Blowout treatment finishes with a rinse and condition. There is no waiting period before the client can wash their hair, wear a ponytail, etc as there are with most other keratin treatments.
Brazilian Blowout is only sold to Certified Stylists who have taken the course directly from the company, and it is only sold directly by the company.
Please know what you are getting if you are considering one of these treatments. They can be AMAZING, but the distinction between them is important. There is a lot more information on my website at http://www.jordanalorraine.com
Great post! Just wanted to let you know you have a new subscriber- me!