The Brazilian Blowout

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I have always been on a quest for straight hair. I blow dry my hair straight twice a week and when I was younger I used to chemically relax my hair so it would be straighter. I don’t relax my hair anymore ( I have gotten better at blow drying my hair), but I wish I was one of those girls who could wash my hair and blow dry in like 10 minutes and be done (ohhhh…how I wish). But that’s not me. So when I heard that Nicole Richie had gotten a Brazilian blowout of course I was intrigued (supposedly she is a wash and wear girl now). The process is the called a Brazilian Blowout, Brazilian Keratin Treatment or Brazilian Hair Straightening. Other straightening techniques often damage hair but the Brazilian isn’t supposed to.

What happens (at salon)?

1. Hair is washed with special shampoo.

2. Hair is blow dried  and then the Keratin Treatment is applied

3. The hair is the flat ironed ( with a really hot iron so it can seal in the Keratin Treatment)

4. Product is washed out

5. Blow dry hair again

I viewed some videos on and the process order (above) may vary a little, but they are all about the same.

You can’t wash your hair for a few days like other chemical processes. Process should last a few months.

Pros: new formula is formaldehyde-free, gentle on hair, lasts a few weeks to a few months, less damage than other straightening techniques,

Cons: Price, 1-2 hours for entire process.

Has anyone tried the Brazilian Blowout? I am sooooo interested. There is an at home version called Liquid Keratin  that is supposed to last 30 days ($70, but there are mixed reviews).

Photo from Liquid Keratin


  1. Beautelicious August 26, 2009
  2. Jordana Lorraine June 10, 2009
  3. AndrewBoldman June 4, 2009
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