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Youtube beauty guru Blair Fowler will join John Frieda along with stylists like Harry Josh to doe out haircare advice. “I am so honored to be a part of such a legendary team,” says Fowler. “Not only do I admire the work of experts within the John Frieda® brand like renowned hairstylist Harry Josh, but I have been a longtime fan of the brand and can’t wait to help educate my audience on their latest innovations.”
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
Things have changed since only professional makeup and hair stylist were dishing out hair and makeup advice. Now we have youtubers, Instagram, and all types of social media influencers getting in the game and the landscape of beauty and chaged and grown to give everyone and anyone access.
Blair, known for her beauty vlogs and makeup tutorials that have garnered over 240 million views, Blair got her start by joining her sister for a series of beauty and style videos. Together, the two sisters built a social media empire, expanding into health and fitness and becoming beauty consultants for Seventeen Magazine. The sisters then collaborated with a popular online retailer to launch an exclusive collection of shoes and handbags, and even launched their own makeup and fragrance line, Skylark. In addition to being a trusted beauty expert, Blair is also an actress, having landed multiple roles in both televisions series and films. In 2015, Blair and her father were cast in a popular reality television series that will be airing this spring.
Photo from John Frieda