In love with your blow dryer but not that damage from it? Let L’Oreal help you out! Over the weekend L’Oreal debuted their new commercial for the Elvive line with none other than Winona Ryder. We have been ‘ryding’ (no pun intended) with Winona since Beetlejuice and adored seeing the beautiful star in the new Elvive campaign during the Golden Globe Awards. The commercial was dubbed the “Comeback,” since Winona is back on TV and your hair may need a little comeback from all the damage you may be causing! Get it?
Along with Ryder, other L’Oréal Paris spokeswomen, actress Aja Naomi King and singer-songwriter Camila Cabello, will add their own unique hair comeback stories which will be featured in the campaign.
But Winona’s alleged ‘comeback’ had social media in a tizzy, while some praised the brunette beauty, other scoffed at the notion that she was making a comeback—-she’s been here for years ( in my best LL Cool J voice). Well, Winona isn’t exactly having a ‘comeback’ but more like a resurgence as the mom in Stranger Things. We’ll take it, either way, she’s amazing and one of our favorite 90’s queens.
The collections within the Elvive hair care line are designed to directly address women’s biggest hair care concerns: damaged, dry and color-treated hair. Total Repair 5 is designed for damaged hair, Extraordinary Oil is designed for dry and undernourished hair and Color Vibrancy is designed for color-treated hair. The newest star treatment to join the Total Repair 5 line is the Protein Recharge Leave-In Conditioner, which helps combat breakage with a revolutionary formula containing almond and protein. It offers 450 degree heat protection and recharges the hair fiber to help prevent damage and strengthen hair. Hair is left 15 times stronger with 97 percent less breakage.
The Elvive products are available at mass, food and drug nationwide beginning January 2018. All Elvive shampoos and conditioners have a suggested retail price of $4.99 and all treatments have a suggested retail price of $6.99.
FYI…Is the Elvive line a rebrand?
Photo from L’Oreal!