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CVS finally opens its first beauty store, Beauty 360. The first store opened this week in Washington D.C. (the address is 1350 Connecticut Ave NW Wash. D.C. in case you live nearby and you want to check it out). The store will have a wide variety of skincare, cosmetics, men’s grooming and fragrance. Some of the stores will be stand alone stores and some will be inside the CVS stores. Beauty 360 plans to differentiate themselves from other similar stores but having trained and licensed professionals that will offer specific services like mini-manicures, express facials, hand massages and makeup application. The beauty consultants will be trained in all categories and brands, that way you have a very knowledgeable consultant.
The next store will be popping up in CA in December and expect a dozen more store openings in 2009. I hope that a Beauty 360 opens up near me in NY. The nearest Sephora is way too far and I could benefit from a store like this plus I love my local CVS. Check out CVS.com for more info.