Check out Behind-the-Scenes Photos of Taylor Momsen in Material Girl Apparel!

Wow…who knew…Taylor Momsen was photographed by Madonna herself…so cool!

Madonna loves Taylor’s style,

“Taylor has a cool sense of style that’s unique and fits with the Material Girl look.”

Taylor Momsen talked about working with Madonna and Material Girl,

“I’m psyched to be the face of Material Girl! For one, it’s Madonna so you know it’s gonna be cool and working with Madonna and Lola has been an unbelievable experience. They have such great sense of style, each brought their personal touch to the styling for the campaign.” Momsen added, “A Material Girl can be anyone you want, it’s all about making the style your own, that’s what is cool about it.”

The collection will launch exclusively in select 200 Macy’s stores across the country and on www.macys.com on August 3rd for the back-to-school season.

The fall campaign follows a highly successful teaser campaign asking the question, “Who’s That Girl?” Taylor was recently revealed as the celebrity muse chosen by Madonna and Lola. The campaign was shot on the streets of Brooklyn, New York by famed photographer, Tom Munro.

To celebrate the launch of Material Girl on August 3rd, Taylor Momsen will make a special appearance at Macy’s Herald Square in New York and perform live. Lucky consumers and fans will be able to watch the acoustic performance in the junior department on the 4th floor and take photos with Momsen from 5-7 p.m. Additionally, select Macy’s stores across the country will host Madonna-esque in-store events to engage loyal fans and fashionistas nationwide.

Madonna and Lola, who are very involved creatively in the Material Girl brand, will make a special appearance at Macy’s Herald Square to celebrate the launch on September 22nd. In addition, Lola meets regularly with the design teams to work on the collection and blogs frequently about her experiences on “Material World, a fashion blog for the Material Girl.”


Photos from Material Girl