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YAS, CoverGirl just changed the game! We get it its called Cover-GIRL—-but the beauty giant just changed the way we need to look at beauty and named it’s very first male CoverBoy, James Charles, 17 year old makeup artist and youtuber! YES just 17 and just GORG! James will star in CoverGirl’s latest mascara launch, “So Lashy!”
When I watch makeup videos I look for technique, not gender and CoverGirl is now doing that too!
CoverGirl released a statement, “All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”