Genesis Rodriguez Named New Face of L’Oreal

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L'Oreal Paris USA Genesis Rodriguez

L’Oreal Paris USA just named gorgeous Latina actress Genesis Rodriguez as the brand’s newest ambassador. “As a little girl, my first introduction to beauty came from my best friend, mi mama. She shared with me that her secret to looking and feeling bella everyday came from using L’Oreal Paris products,” says Genesis Rodriguez. “I’m very honored to be a part of the L’Oreal Paris family. It’s an iconic brand which empowers Latinas to look and feel their best from head to toe, because we are all worth it.” The rapidly growing star will join fellow Latina’s  Jennifer Lopez, Eva Longoria and Zoe Saldana.

Catch Genesis make her debut with the brand at the 15th Annual Latin GRAMMY® Awards in Las Vegas on Thursday, November 20th.

A little more on Genesis–Born and raised in Miami, Florida, Genesis Rodriguez is the daughter of legendary singer/actor Jose Luis Rodriguez “El Puma,” an icon in the Latin world. She spent her late teens starring in telenovelas for NBC Universal/Telemundo, including “Prisionera,” “Dame Chocolate” and “Dona Barbara,” all of which have aired in the United States and around the world. And Hollywood took notice of this versatile beauty, so she shifted gears and expanded her audience base to English language television and film. For the past several years Genesis has held leading roles in a variety of films, including Man on a Ledge, Casa de Mi Padre, Identity Thief, Tusk and the Disney animated feature Big Hero Six, currently in theaters, in which she voices the role of Honey Lemon.

Photo from L’Oreal


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