Hot New Drugstore Beauty Products for 2020

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Drugstore Beauty 2020

Wow, it’s already 2020 and we are knee-deep in new drugstore beauty buys. The drugstore is really after our wallets. I love it when this year rolls around and we get to stroll the drugstore aisle looking to pick up new goodies and 2020 is already off to a great start.  There are times when I make excuses just to go to my local CVS. Yes, I might just need toothpaste, but who’s really going to skip the beauty aisles, I mean it’s all a necessity if you think about it.

The drugstore (CVS, Rite Aid, Walgreens, Duane Reade, etc) is no longer just a place to pick up your prescription and a few rolls of toilet paper. It’s a highly convenient, but it’s the place where all the cool kids get their makeup from ( or at least I think so )! Brands are getting bigger and the packaging is getting prettier and end caps are the new water cooler gossip spot. And let’s not forget that drugstore brands are now sharing their shelves with formerly department store only labels. So who’s here for that hot new mascara or a dry conditioning mist all on a budget.

We have compiled a full and extensive list of the best drugstore beauty buys for the beginning of 2020. From makeup to skin and haircare we have you covered and almost everything is under $20. Plus check out what I thought was soo cool in 2019 for drugstore makeup, hair and skincare!

Drugstore Makeup for 2020

Maybelline New York Falsies Lash Lift Mascara, $10.50

Maybelline New York Falsies Lash Lift Mascara

Maybelline always debuts cool new mascaras every year. And the new Maybelline New York Falsies Lash Lift Mascara delivers. The new mascara contains fibers to give your wimpy lashes extra volume and lift to give you that falsies look.

The double-curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day.

L’Oreal BAMBI EYE Waterproof Mascara, Lasting Volume, $11

real BAMBI EYE Waterproof Mascara, Lasting Volume

Are wide-eyed mascara looks on your list? Then the new L’Oreal BAMBI EYE Waterproof Mascara, Lasting Volume.

Bambi Eye’s black velvety waterproof formula glides on smoothly for lifted, elongated lashes, without clumps. The unique Wide-Eyed Brush features short and long bristles to separate and coat every lash.

Maybelline Dream Radiant Foundation, $13

Maybelline Dream Radiant Foundation

We can’t wait for drugstore foundations to hit shelves. Sure, we love Sephora all day but who can afford all those heavy-duty prices. Maybelline just gets us and our pockets. The new Maybelline Dream Radiant Foundation is working ard for those $13 bucks. Not only do you get a medium coverage foundation, but it also helps your skin. The foundation includes formulated with hyaluronic acid and collagen.


This lightweight foundation, formulated with hyaluronic acid and collagen, moisturizes skin and gives a natural, radiant look. Delivering up to 12 hours of hydration, this new formula comes in 20 different shades. Good for dry skin.

Maybelline New York Nudes of New York Palette, $14

Maybelline New York Nudes of New York Palette

Natural-looking eyeshadow looks are so in right now, so it makes sense for you to head over to your local drugstore and snatch up the new Maybelline New York Nudes of New York Palette. The palette includes 16 beautiful colors so you can do so many different eye looks.


This Nudes of New York eyeshadow palette is our first universal palette featuring curated shades that flatter all skin tones as well as every complexion. Creamy formula for texture and color that doesn’t look chalky or dull. Featuring 16 neutral eyeshadow shades in all of your favorite finishes, from matte eyeshadow to shimmer.

Neutrogena Makeup Remover Eraser Stick, $10

Neutrogena Makeup Remover Eraser Stick

Who hasn’t had a makeup mistake? Everyone right! Little makeup mistakes like eyeliner wing fails, mascara smudges or too much eyebrow shading and the Neutrogena Makeup Remover Eraser Stick will come to your rescue. The Makeup remover gel and precision tip make cleaning up mistakes a breeze.

Physicians FormulaNatural Defense Total Coverage Concealer, $11.50

Physicians FormulaNatural Defense Total Coverage Concealer
Physician’s Formula

Haven’t slept much or just naturally have dark under-eye circles, you may want to check out the new Physicians FormulaNatural Defense Total Coverage Concealer that helps protect against bad sun rays, blue light, and pollution. 


This miracle blurring formula features our 360° Total Defense Complex to defend against harmful sunrays (SPF), blue light (RPF™) and pollution (PPF™), helping to reduce the signs of aging, appearance of dark circles, fine lines, wrinkles, blemishes and redness in just one swipe.

Maybelline Cheek Heat Blush, $8

Maybelline Cheek Heat Blush

I’ve never been a blush kinda girl. I have a freckled face so I let that shine through but if I didn’t I would totally reach for this cool new way to blush.


Cheek Heat is a water-based gel cream Maybelline blush infused with colorful pigments that create a buildable, natural looking blush

L’Oréal Paris Infallible Matte Lip Crayon, $12

L'Oréal Paris Infallible Matte Lip Crayon

Who doesn’t love a good lip crayon? Just a little different than the traditional lipstick shape but with all the same bells and whistles. The matte lip crayon is smudge-proof so plan on it sticking around most of the day.


Infallible Matte Lip Crayon, our first matte lip crayon with lasting wear and saturated color. The creamy lip crayon features an ergonomic mechanical tip for easy application and one-swipe coverage on-the-go. No smudging or feathering for comfortable, long-lasting wear. Enhanced with a sweet caramel aroma, Infallible Matte Lip Crayon is available in 18 matte shades for all skin tone

NYX Blurring Lip Stick, $9

NYX Blurring Lip Stick

Want a blurred or an ombre lip look well NYX has you covered with their new NYX Blurring Lip Stick. The dual-ended stick makes lining and filling in your lips a breeze.


This dual-ended lippie features a jojoba oil-infused crayon for smoothly lining and filling in your lips with rich, velvety-matte color. It also includes a synthetic pro lip brush with a flat shape for blending your way to an array of looks – from blurred, to full color or ombré, a dreamy soft-around-the-edges effect is just a few swipes away.

Revlon Colorstay Browlights, $10

Revlon Colorstay Browlights

I never thought about highlighting my actual brows so this new Revlon Colorstay Bowlights is really cool.


Get the natural-looking brow shape you want in seconds—without the hassle of hard-to-use eyebrow fillers—with this foolproof waterproof eyebrow pencil that you just can’t get wrong and wears for up to 16 hours. It’s one-part matte eyebrow color, the other part glistening sheen, with an ultra-soft Kabuki brush for blending, so your brows have a touch of natural-looking luster.

Wet N Wild MegaGlo Blushlighter, $6.50

Wet N Wild MegaGlo Blushlighter
wet n wild

We all need a little highlighting in our world. A little sparkle glistening on your cheeks will bring life to your face with the new Wet N Wild MegaGlo Blushlighter.


A blush and highlighter duo that instantly sculpts, defines, and highlights in one sweep. These soft, buildable shades contain ultra-reflective, micro-fine pearl pigments that create a luminous, radiant glow and blend to a perfect finish. Each duo has two levels of intensity for color that compliments every skin tone. 

Sally Hansen Good. Kind. Pure., $6.79

Sally Hansen Good. Kind. Pure.
Sally Hansen

And we left the nails for last. Sally Hansen has a cool new nail line that features plant-based vegan polishes. The line includes 30 shades inspired by nature.


And get this the polishes are Formulated without: 1. Formaldehyde, 2. Formaldehyde Resin, 3. Toluene, 4. Xylene, 5. Acetone, 6. Phthalates (including DBP), 7. Camphor, 8. Parabens, 9. Ethyl Tosylamide, 10. Triphenyl Phosphate (TPP), 11. Animal-derived ingredients, 12. Styrene, 13. Bisphenol A, 14. Glycol Ether of Series E (Glycol ethers derived from ethylene oxide), 15. Nonylphenol ethoxylate, 16. Sulfate-free

Revlon PhotoReady Prime Plus Perfecting + Smoothing Primer, $14

Revlon PhotoReady Prime Plus Perfecting + Smoothing Primer

There is nothing like a great canvas for a better makeup experience. And that’s why we love using makeup primer to provide a smoother application for your face like the Revlon PhotoReady Prime Plus Perfecting + Smoothing Primer.


The PhotoReady Prime Plus Perfecting + Smoothing Primer was specifically formulated to meet the widest consumer need, delivering powerful skincare ingredients to help improve makeup wear and appearance of skin instantly and over time. In addition, this formula was custom tailored to meet the EWG VERIFIED mark requirements. Obtaining a “green” Skin Deep score indicating that the ingredients are lowest hazard and supported by robust scientific data, adherence to ingredient restrictions set by U.S. and global regulatory bodies, and full transparency of ingredients are among the robust criteria for the mark.

Drugstore Skincare for 2020

Cerave Acne Foaming Cream Cleanser, $15

Cerave Acne Foaming Cream Cleanser

If you suffer from Acne or the occasional breakout then you should check out the new CeraVe Acne Foaming Cream Cleanser. This would be the start of an antiacne system for those with acne-prone skin.


The new CeraVe Acne Foaming Cream Cleanser acne face wash is formulated to thoroughly dissolve dirt and excess oil while clearing acne with benzoyl peroxide. This formula also features hyaluronic acid to help retain the skin’s natural moisture and niacinamide to provide soothing benefits, while allowing the skin to heal.

Olay Regenerist Retinol24 Night Facial Serum, $29

Olay Regenerist Retinol24 Night Facial Serum

As we age, our skin needs more TLC. Its an investment, but picking up a nice Retinol, but starting on a retinal is beneficial. We love the Retinol 24 Night Face Serum is a nightly serum so you won’t need to add another step in the morning but instead, leave it for that nighttime skincare repair.


You’ll see visible improvements in fine lines & wrinkles, smoothness, brightness, firming, dark spots, and pores. Retinol 24 Night Face Serum delivers all of these benefits with virtually no irritation. This fragrance and dye-free formula absorbs quickly and goes deep into your skin’s surface so you wake up every morning to younger-looking, radiant skin. Use Olay daily for 28 days and see true skin transformation.

Neutrogena Face Mist Sunscreen, $17.50

Neutrogena Face Mist Sunscreen

I hate greasy SPF, plus it irritates my eyes and leaves a funky white sheen on my face. The Neutrogena Face Mist Sunscreen is light enough for daily use. This sheer SPF 55 face sunscreen spray is oxybenzone-free & formulated with Helioplex technology to help protect against harmful UVA/UVB rays.

Jergens Argan Oil-Infused Body Wash, $8

Jergens Argan Oil-Infused Body Wash

I can’t wait for my morning shower especially after a tough workout. So next time I head over to the drugstore I will check out the new Jergens Argan Oil-Infused Body Wash for a luxurious and moisturizing shower. Refreshing and delightfully fragrant, it leaves skin feeling moisturized, and visibly healthy.  

Pond’s Hydrate Vitamin Micellar Wipes, $6

Pond's Hydrate Vitamin Micellar Wipes

Brands have been upping their makeup wipe game. Ponds are now adding vitamins to the Micellarwipes for their wipes, which we love for on the go makeup removal and touchup. They are great for travel.


These makeup remover wipes are formulated with micellar water and vitamin B3 to gently wipe away waterproof makeup and help leave skin feeling soft and smooth. These micellar wipes can help remove dirt, bacteria and makeup without rinsing

Glow Boost Fresh-Mix Sheet Mask with Vitamin C, $4

Glow Boost Fresh-Mix Sheet Mask with Vitamin C

Another day and another sheet mask. If you need a little pick me up mid-week then reach for the Glow Boost Fresh-Mix Sheet Mask with Vitamin C.


Glow Boost Fresh Mix Sheet Mask allows you to mix your own mask for a powerful boost of Vitamin C and hydration whenever you need it. Our potent serum with 95% natural origin ingredients including Vitamin C, is freshly contained until you burst the chamber to combine it with our innovative algae extract infused dry tissue. Once mixed with the serum, the tissue instantly jellifies, activating our most intense sheet mask for brighter, energized, more radiant skin in just one 15-minute application.

 St. Ives Rose & Argan Oil Lotion, $4

St. Ives Rose & Argan Oil Lotion
St. Ives

I have bumpy skin so I kind of have to spend a little more for body lotion but for everyday moisturizing, you should pick up the new St. Ives Rose & Argan Oil lotion for a little extra hydration.

Treat yourself to roses! Our Rose Argan Body Lotion (made with 100% moisturizers) delivers the soothing and smoothing powers of rose petals. The non-greasy, hydrating formula instantly absorbs for silky-soft skin from head to toe.

 Simple Compostable Wipes, $6

Simple Compostable Wipes

Drugstore Haircare for 2020`

L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo, $5

L'Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo

Are you a blonde then you know the importance of anti-brassiness purple shampoo to keep those orange tones far far away from your head. Then L’Oreal has your back with their new Elvive Color Vibrancy Anti-Brassiness Purple Shampoo.  Our color-correcting formula is enriched with purple pigments to neutralize brass and help keep color vibrant in between colorings. Say no to brass. Go Purple.

Pantene Silicone Free Hair Volume Multiplier Shampoo with Bamboo, $7

Pantene Silicone Free Hair Volume Multiplier Shampoo with Bamboo

Are you in need of a volume then you need to check out the Pantene silicone-free hair volume multiplier shampoo. Some of us need a little extra hair help and volume. so it’s nice to pick up a shampoo that will aid you in adding life to your limp hair. 


Made with Bamboo extracted from bamboo shoots grown in China’s Fujian Provence. This extract contains B-vitamins known for their supportive properties. Enjoy the breezy energizing fragrance and the airy lather of the nutrient-infused silicone-free shampoo, with a blend of pro vitamin B5, antioxidants and bamboo. Removes dirt and oils that can weigh hair down, returning body and fullness.

Dove Care Between Washes Go Active Dry Shampoo Wipes, $5

Dove Care Between Washes Go Active Dry Shampoo Wipes

Imagine needing a hair pick me up between washes, but you have no space for a bottle, well Dove has you covered with their new Dove Care Between Washes Go Active Dry Shampoo Wipes. These are great for on the go days or sweaty gym sessions. 5 wipes per package.

Garnier Fructis Invisible Dry Shampoo, $6

Garnier Fructis Invisible Dry Shampoo

But for those of you who need a more hardcore dry shampoo, Garnier has a slew of new dry shampoos. Fructis Invisible Dry Shampoo is the perfect solution to keep your hair refreshed and volumized in between washes. Its silicone-free formula is designed for oily hair and leaves no visible residue.

Maui Moisture Heal & Hydrate + Shea Butter Combing Cream

Maui Moisture Heal & Hydrate + Shea Butter Combing Cream

Curly girls know that struggle of finding the right product combination for the best frizz-free curls and the Maui Moisture Heal & Hydrate + Shea Butter Combing Cream might be your next best friend.


Define & Shine. Silicone-free combing cream helps tame frizz, detangle hair and define curls. Show off bounce and help reduce the appearance of split ends with a curl cream of lush shea butter for hair. Luxurious Curls. Quench dry, damaged curls with juicy nourishment they crave. With 100% aloe as the base ingredient, this detangling cream blends creamy shea butter and pure coconut oil to bestow curly hair with the hydration and definition it longs for.

Herbal Essences Mango & Aloe Curl Cream, $6

Herbal Essences

Curly ladies have a few options this year for their hair—Herbal Essences Mango & Aloe Curl Cream. Our Mango & Aloe Curl Cream leave-in treatment enhances hair for more defined curls. The real botanical formula combats frizz and boosts shine for the perfect curl

Head & Shoulders Supreme Soothing Leave-On Scalp Cream, $13

Head & Shoulders Supreme Soothing Leave-On Scalp Cream
head & shoulders

Do you suffer from an itchy scalp, then, of course, you may already know the Head & Shoulders brand, but did you know that they are upping their game with a new scalp treatment, Head & Shoulders Supreme Soothing Leave-On Scalp Cream.  


Infused with vitamin E and argan oil, think of this soothing cream as a lightweight leave-in conditioner for your scalp. Use this soothing cream anytime your scalp needs soothing, that means morning, noon, or night. Apply the ampoule right to your roots to soothe discomfort, itch, and irritation.* This fresh-smelling formula gives you long-lasting relief.

Herbal Essences Argan Oil + Aloe Hair Mist Oil, $7.59

Herbal Essences Argan Oil + Aloe Hair Mist Oil,
Herbal Essences

Hair happens to be one of my favorites things to chat about. And I adore hair oils since I have curly hair that I blow dry straight, so I will be picking up this Herbal Essences Argan Oil + Aloe Hair Mist Oil.


This oil mist is a must-have. With a lightweight feel, it does so much for your hair. It helps repair the damage, smooths, detangles defines curls, and helps fight frizz. Our Argan Oil & Aloe Hair Oil mist is infused with hand-picked, sustainably sourced aloe. It’s made with real botanicals that are endorsed by the Royal Botanic Gardens, Kew, a world-leading expert on plants. Discover the wonders of nature, selected by experts, blended by us. That’s plant-based beauty.

Got2b Beach Trippin’ Salt Spray, $5

Got2b Beach Trippin' Salt Spray

I have yet to master the bedhead soft wave, but I hear a good salt spray can help create those beachy undone waves everyone loves.

Create textured, windblown, and beautifully tousled tresses with this color-safe formula. Created without sulfates or silicones, this unique spray infuses a rough texture with no visible residue or stickiness. Formulated without parabens or silicones. Shake well before use. Spray evenly on dry or damp hair. Scrunch or style as desired. Blow-dry or let the wind do the rest! Rinse sprayer under warm water should clogging occur. Express your style every day, with got2b Beach Trippin’ Salt Spray!

Pantene Dry Conditioner Mist,$7

Pantene Dry Conditioner Mist

After a good blowout I end up with slightly dry ends by day two and three, well Pantene has a solution—the Pantene Dry Conditioner mist to extend your blowout a little longer.

This moisturizing, lightweight, leave-in conditioner makes saving time a cinch. Use this fine mist to get rid of flyaways and frizzy hair, and detangle even the thickest hair. Plus, it’s made with Pro-Vitamin B5, Omega-9, aloe, and jojoba oil, leaving your hair looking and feeling healthy and nourished for a full 24 hours. Made to be paraben free and sulfate free with the fresh exotic scent of coconut milk and peach.

Garnier Color Reviver Mask, $7

Garnier Color Reviver Mask

I love hair masks, a good mask can revitalize your hair and bring it back to life. Well, Garnier did one better, they made a mask for colored hair. Have you ever suffered from lackluster color in between coloring your hair…if you said yes then you should pick up the Garnier Color Revier Mask.


Non-permanent mask solution, With rich depositing pigments In 5 minutes, instantly refresh hair color to Day 1 vibrancy. Say goodbye to damage caused by overexposure to the sun or styling, and experience radiant hair color in minutes.

SheaMoisture Power Greens Hair Tea Rinse, $10

SheaMoisture Power Greens Hair Tea Rinse

Curly hair often needs a little something extra. SheaMoisture Power Greens Hair Tea Rinse acts as a clarifying rinse after shampooing hair but before conditioning for an improved hair appearance due to over-stressed hair.


Power Greens Hair Tea Rinse by Shea Moisture is a clarifying shampoo hair product that revitalizes natural hair; this anti residue shampoo gives hair a boost of confidence. Deeply nourish with this tea rinse shampoo hair product that can be used alone or with our Power Greens hair shampoo for fuller, shinier hair. Made with Moringa, Avocado, and powerful greens like Kale, Matcha Tea and Green Algae, this cleansing shampoo is also a purifying shampoo hair product that to unveils healthy-looking hair. 

 John Frieda Detox & Repair Care & Protect Spray, $8

John Frieda Detox & Repair Care & Protect Spray
John Frieda

OK, so I have a tendency to overwork my hair with the blow dryer and flat iron and for those days when I can’t sit with a mask on a repairing spray might be all you need. John Frieda has a new Detox & Repair Care & Protect Spray.

This hair protecting spray, strengthens and protects hair from breakage and split ends. The nutrient rich formula provides the hair with moisture and detangles gently.

L’Oreal Wonder Water Treatment, $9 

L'Oreal Wonder Water Treatment

Imagine an 8 second treatment that helps restore your stressed hair. 8 seconds might sound short, but L’Oreal promises to transform your hair in that short amount of time.


8 seconds to silkier, shinier, healthier-looking hair. 8 Second Wonder Water Lamellar Hair Treatment is a new generation of premium hair treatment. Wonder Water’s liquid formula stands out from conventional rinse-out treatments. Upon contact with wet hair, it works in just 8 seconds to visibly transform hair in a single use. Damaged hair feels healthy, shiny, and silky.

Tresemme Pro Pure Invisible Styler, $6

Tresemme Pro Pure Invisible Styler

I need a little volume in my hair and I turn to dry shampoos and texturizers from a little oomph. The Tresemme Pro Pure Invisible Styler fits right in.

Give your hair a lift with TRESemmé ProPure Volume Invisible Styler. Our one-of-a-kind water-based formula can be used before styling for volume and body or after as finishing spray.

Now its time to head to store with the cheat sheet we have compiled and let us know what worked and what didn’t! What was your favorite new Drugstore Beauty Product for 2020 and what was a dud in your opinion?

Drugstore Beauty 2020

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