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Jennifer Aniston is not only the face of Living Proof, but she is also a co-owner so of course she wants her family and friends to use the products and she forces her fiance to use them. “He kind of has no choice,” she jokes to PEOPLE. “It’s what’s in the shower right now. You know he’s a guy, he just goes for what’s in the shower. But yes, he’s used it.”
Aniston went in a little deeper on why she signed on to front the company, “They’re still eager and they’re growing, and that’s what’s sort of fun. They’re still trying to crack the nut. I’ve been known for hair for so long and … it just never felt right. It has to ring true to me, and feel good. That’s the thing that’s exciting to me [with ownership], to be able to have creative participation and get behind the product in a way that is actually knowing what’s happening as opposed to selling what’s happening.” Aniston is very loyal to the products she uses, “Whether it’s an Aveeno face cream (fun fact: she uses hers as eye cream, too!) that I’ve been using for 15 years or a Neutrogena cleansing bar, there are things that if you use them and feel confident … you’re telling the truth to consumers.”
Photo from PR Photos