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Jessica Alba is suing the Belly Bandit after claiming that they used her name and likeness for their brand! the Belly Bandit is anÂ elasticÂ band that women wrap aroundÂ theirÂ waists after having a baby to bring their bodies back to it’s original form.
According to TMZ,
Jessica Alba is suing the company behind a popular weight loss device for women who’ve had babies — claiming her name and likeness was used, without permission, to push sales of something called a Belly Bandit.
In the lawsuit, Jessica says the company has “prominently featured and posted a photograph of Alba, and listed her name under the ‘Celebrity Testimonials’ section of their Website.”
According to the suit, Belly Bandit’s packaging even features an endorsement that says, “Jessica Alba’s #2 Secret for a Fast Post Pregnancy Slimdown!”
Jessica’s suing for more than a million dollars in damages — and also wants a cut of the cash Belly Bandit made using her name.
Photo from PR Photos