Short hair, black blunt cut, red lips—Jessie J is a beauty cameleon. The pop singer debuted her new cool, cropped blue do’ for MAKE UP FOR EVER’s ARTIST ad featuring their new lip and face collection. “I enjoy revealing different parts of my personality in my look which makes MAKE UP FOR EVER such a great partner,” said JESSIE J. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make up and this is why LIFE IS A STAGE!”
The collaboration kicks off with a music video in which MAKE UP FOR EVER sets the stage for the transformation of JESSIE J. During the year MAKE UP FOR EVER will encourage people everywhere to celebrate makeup’s power to express, explore and transform all individuals with the creative movement #IAMANARTIST. Check out the music video “Can’t Take My Eyes Off You” below!
Driven to ignite the artistic spirit in others, MAKE UP FOR EVER and JESSIE J invite every makeup enthusiast to express their creativity throughout the year using the hashtag #IAMANARTIST, creating a community of inspired and inspiring individuals who celebrate self-expression through makeup. Create your character and tell the world with #IAMANARTIST. Celebrate the power of makeup with this creative and collaborative movement!