TheÂ NYÂ Post released an article today about the decline of the Kardashian Empire ( found here). The article claims that people not longer want to work with them and they are being blacklisted and all because Kim got divorced.
Ratings for the familyâ€™s reality show have plummeted, sales of magazines with Kim Kardashianâ€™s mug go unsold, and her products are unmarketable, insiders say.
When Khloe got wind of the article she decided to “Set theÂ RecordÂ Straight.” Khloe wrote,
Hey dolls. I just wanted to share this article that FORBES Magazine did on our family. As Iâ€™m sure you all know, recently our family has been receiving a lot of criticism, which of course has hurt, but luckily weâ€™re a strong bunch and we always have each otherâ€™s backs so we didnâ€™t let it get to us too much. But then today, an article was released by the NY Post that was so unbelievably false that we all felt a need to step up and defend ourselves. There have been so many rumors swirling and this one was really just the straw that broke the camelâ€™s back for me. This is just plain mean and itâ€™s so sad that people have to do this to get attention. I know this comes with the territory and I normally would never pay one ounce of attention to it, but itâ€™s unfortunate when a news publication puts out inaccurate information without doing any fact checking â€” itâ€™s just not fair to the readers who see this information.
Head over toÂ www.forbes.com for the scoop. Thank you so much to our fans who always have our back. I love you all madly! xoxoxo
Forbes countered the NY Post article called it more cat-fight mean, than factual!
Here are the finding via Forbes!
No. 1: Ratings for â€œKeeping Up with The Kardashiansâ€ fell 14% this season
Seems like Niemietz might have trouble keeping his â€œKâ€™sâ€ straight.
According to a spokesperson at E!, far from seeing a ratings drop, the Kardashian clan has delivered boom ratings in early 2012. This season of Kourtney and Kim Take New York is averaging its highest in four seasons with over 3 million total viewers each weekâ€”up 43% from the prior season of Kourtney and Kim Take New York. The most recent Sunday night premiere broke records as the most-watched ever, averaging 3.3 million viewers
The network, which confirms that Kourtney and Kim Take New York is its No. 1 program this season, sees these numbers as a good indication of the staying power of this show, the continued interest in the family and the overall success of the franchise in general including Keeping Up with the Kardashiansand Khloe & Lamar.
No. 2: Party promoters say having a Kardashian host nightclub events would be a â€œdisaster for business.â€
Reached by phone today Travis Bass, the co-owner of Tribecaâ€™s Red Egg, an upscale Chinese restaurant and â€œdowntown night club,â€ says he spoke to Niemietz to explain that an appearance by the Kardashianâ€™s would not benefit his establishment, because his â€œultra-hip clienteleâ€ would view it as a â€œsell-out move.â€ Heâ€™s quoted as saying he would pay Kardashian not to come to Red Egg, but told me today that Red Egg has never actually paid a celebrity to make an appearance, nor has it ever held a celebrity-hosted event. â€œWeâ€™re no Las Vegas nightclub,â€ he told me.
Speaking of Vegas, Niemietz writes: â€œPromoters were doling out thousands of dollars so Kim and sistersâ€¦ would hit their hot spots. And Kim was once paid $600,000 to spend New Years Eve at Tao in Las Vegas.â€
Ahemâ€¦once? Kim hosted New Yearâ€™s Eve at Tao less than a month ago, as she has for several years. â€œItâ€™s a tradition to ring in the new year here at Tao!â€ says Kardashian. While the family wonâ€™t confirm how much they received for the 2012 gig, the rumored number is a very familiar $600,000. â€œTao for New Year was Kimâ€™s first appearance post-divorce,â€ says Kimâ€™s publicist Jill Fritzo, who says she receives as many, if not more, requests for appearances by Kim post-divorce than she has in recent years. â€œIf sheâ€™s been lying low, thatâ€™s Kim saying â€˜I need to take a break.â€™â€
No. 3: Tabloid covers see sales dropping as a result of Kardashian covers
â€œThere has been a shift in the way America views the Kardashians since Kimâ€™s divorce,â€ concedes Dan Wakeford, editor-in-chief of Life & Style, who was not contacted by the Post. â€œBut the interest in them is stronger than ever. Magazine covers featuring the Kardashians have consistently sold well for Life & Style.â€
According to an industry source, the week referenced in the Post was unique in that four magazines in the celebrity weekly category had put the family on their cover, which saturates the newsstands and has been known to soften sales. However, all four magazinesâ€“Us, ITW, L&S and OK!â€”still delivered average or slightly below average sales that week. That is a normal fluctuation when one cover model graces the cover of four magazines in the same week.
US Weekly boasted two best-selling Kardashian covers post-divorce: â€œKim: the Husband from Hellâ€ and â€œKourtney: Yes Iâ€™m Pregnant,â€ while Life & Styleâ€™s early December â€œKris Sues Kimâ€ was one of the highest sellers of the 4th quarter. In similar rumor-busting Kardashian news, In Touchâ€™s issue featuring the headline â€œKardashians: Destroyed By Greed,â€ was also one of the highest selling of the quarter for the publication.
Itâ€™s no secret that, when it comes to celebrity weeklies, the Kardashians command more in market share than any other personality, something insiders say has only increased in the past year. But itâ€™s not just tabloids that continue to capitalize on the Kardashianâ€™s glossy hair and ever-increasing fame. Solo Kim covers for Glamour and Cosmopolitan were the magazinesâ€™ top-selling issues of 2011 and weâ€™ll be seeing her next on the cover of Allure.
No. 4: Kim Kardashian was â€œreplacedâ€ as the face of shoe brand Skechersâ€”by a French bulldog
â€œKim Kardashian has had a tremendously positive effect on the Skechers brand,â€ says Leonard Armato, the president of Fitness and CMO of Skechers. â€œWhile Kimâ€™s contract with Skechers simply came to an end at the end of last year, we continue to have a great relationship with her. To say that she was â€œdroppedâ€ or â€œreplacedâ€ is misleading and untrue. Skechers has enjoyed and continues to enjoy the relationship with Kim, and in fact we continue to discuss ways that we may work together in the future.â€
Not only was Kardashian not â€œreplacedâ€ by an animal, Skechers is only one of close to a dozen endorsement deals and partnerships that Kimâ€™s name is attached to according to a source with knowledge of her contracts. â€œThe expiration of a single contract is hardly an indicator of the decline of such a massive brand.â€ Suzy Weiss-Fischman, the executive vice president of O.P.I. nail polish, which launched a Kardashian Kolor line in October that is seeing strong sales says the familyâ€™s personal lives â€œhave no effect on our business relationship whatsoever.â€
As for No. 5 on Niemietzâ€™s list, that Kris Humphries is the most hated player in the NBA, Iâ€™ll leave it to my esteemed colleagues Michael Ozanian and Tom Van Riper.
There you have it, folks. Seems like weâ€™ll be seeing much and more of Kim, Kourtney, Khloe and Kris in coming months. As for Keeping up with the Post, well, you might want to check your sources.
Photo from PR Photos