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Lady Gaga hitting the stage with a bag of Doritos…that would be fun ,but no she is headlining the Doritos #BoldStage At South By Southwest Music Festival on March 13 in Austin Texas. This is the first time Gaga will take the stage at the South By Southwest Music Festival. Looking to get a ticket for the exclusive performance…no cash needed…only boldness!Those looking to get a ticket will have to compete in challenges. “I believe that being an individual is the boldest thing you can do,” said Lady Gaga, “I can’t wait to see all creative, generous, brave and individual acts my fans take to gain access to the show.”
From now until Wednesday, March 12, the Doritos brand will reveal a series of challenges – known as Bold Missions – that fans must complete for a chance to gain access to the show. The first Bold Mission – which Lady Gaga announced herself – is called #BoldBravery. It asks fans to share a picture or video that expresses their individuality through a bold action using the hashtags #BoldBravery and #BoldStage. The announcement video and official rules can be found on www.Doritos.com/BoldBravery.
For entry into the show, SXSW Music and Platinum badges and SXSW Music Festival and Artist Wristbands may go to the Connection Centers at the Austin Convention Center on Tuesday, March 11 and Wednesday, March 12 from 10:00 a.m. to 6:00 p.m. CDT where they will be given their own unique Bold Missions. Upon completion of their missions, SXSW Music and Platinum badges and SXSW Music Festival and Artist Wristbands will have their SXSW credentials scanned by Connection Center personnel to enter a drawing for tickets to Lady Gaga’s performance. After the drawing ends, the randomly selected winners will be sent an email with further instructions no later than 12 hours before the show. Winners will be instructed where to obtain their tickets. Entrants who are not selected will also be notified by email at this time. More details are available onwww.sxsw.com/boldstage-drawing
“For many years we have celebrated Doritos fans for their desire to get out of their comfort zone and own the moment. With Bold Missions, we’re going above and beyond to reward these bold choices,” explained Ram Krishnan, vice president of marketing, Frito-Lay. “Thursday night’s performance will kick-off Bold Missions with the ultimate reward for our boldest fans – an unforgettable SXSW concert experience headlined by perhaps the boldest pop star of this generation, Lady Gaga.”
Photo from PR Photos
