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Madonna and her daughter, Lourdes are on the search for the new face ofÂ theirÂ Material Girl fashion line and how else could they do it but with a video where they show off the funny, cute, mother/daughter
repertoire between each other! ‘Whatevs!’
The “Lucky Stars” model search will launch on Wednesday, November 2nd at Macy’s Herald Square in New York and will culminate on November 21st online at www.materialgirlcollection.com.
“This is not your standard model search. It’s more about attitude. We are looking for a stylish, adventurous, creative, free spirit. Â We’re both looking forward to meeting the ten finalists inÂ New YorkÂ in December,” said Madonna and Lourdes.
“There is a material girl inside of every girl. She is brave and confident in herself and what she aspires to be,” commentedÂ Kelly Osbourne.
Material Girl contestants should bring a photograph of themselves and be prepared to tell the Material Girl judging panel why they should be the next Material Girl. Contestants can also upload their photograph toÂ www.materialgirlcollection.com and explain in 100 words or less why they should be selected as one of Material Girl’s “Lucky Stars.”
The judging panel will narrow all entries down to 36, which will be placed online atÂ www.materialgirlcollection.com to be voted on by the public, narrowing it down to 10 finalists. The top 10 finalists with the highest votes will be flown toÂ New York City, where Madonna and Lola will choose the winners and the new faces of Material Girl’s spring 2012 campaign.
The “Lucky Stars” winners’ ads will debut in fashion and lifestyle magazines and be part of a digital and outdoor campaign and in-store Macy’s marketing collateral and receive aÂ $5,000Â cash prize.