Being Strong and tough is just soooo beautiful! Ronda Rousey just landed her first beauty campaign—with Pantene! “I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand,” said Rousey. “I’ve been called ‘Miss Man’ and ‘savage’ because of my physique, but to me, strength isn’t only about having muscles. It’s about having heart and finding inner confidence, so I’m honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle.”
The new campaign features Rousey articulating the phrase “Don’t Hate Me Because I’m Strong” – a play on words from Pantene’s iconic “Don’t Hate Me Because I’m Beautiful” campaign from the 1980s – to highlight the step-change that a woman’s power comes from her strength, not her beauty. In its newest chapter of the ‘Strong Is Beautiful’ story.
Photo from Pantene