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Sephora’s Beauty Insider program has had a major overhaul, beginning August 12. There will be new membership levels including the new VIB ROUGE® for the big spender (For customers who spend over $1,000) and includes a chic red VIB ROUGE card that opens the door to private, limited-list events with brand founders and celebrities, advance access to new products, unlimited complimentary services at the SEPHORA Beauty Studio and your own beauty concierge hotline. “We are excited to announce the relaunch of Sephora’s loyalty rewards program, BEAUTY INSIDER,” said Sephora Chief Marketing and Digital Officer, Julie Bornstein. “The program’s revamp gives clients more of everything they love: deluxe samples, first-to-buy access and intimate experiences with top beauty influencers.”
There will also be a Digital Beauty headquarters to view the latest rewards and exclusive offers, check point balances and get access to members-only products and events . And all membership levels ill have new ways to use your points, members-only beauty classes and first access to new products.
What’s even more beautiful? SEPHORA celebrates YOU from August 12-18th with double point purchases for BEAUTY INSIDERS, triple point purchases for VIBs and quadruple point purchases for VIB ROUGE members!* Transfer your newly acquired points to friends and family for access to rewards that money alone can’t buy, like a chance to score a special 5K or 10K once in a lifetime reward, such as a trip for two to Paris with Make Up For Ever or the Marc Jacobs Beauty Collection tucked into a Marc Jacobs handbag.
Photo from CNW Group/Sephora