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Jessica Alba’s Honest Company has come under fire by customers who claim they received sunburns while using the brand’s sunscreen. Twitter has been flooded with unhappy and burn people. According to Forbes the formula was recently revamped and its zinc oxide concentration was taken from 20 percent to 9.3 percent —to avoid the old white reside it used to leave behind. The company released this statement,
“The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously. Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours).
“The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com.”
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