Tracy Reese And Tide Pods Bring Washable Fashions to Fashion Week

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Fashion designer Tracy Reese partnered with Tide Pods to introduce her first ever her completely machine-washable looks as a part of her fall 2014 collection. Reese dove into the partnership after learning and understanding the growing demand for more accessible designer fashions that are easy to care for at home. 

“It was so much fun having the Tide fans help me select the designs for this collection. It was exciting to see them come to life at Fashion Week,” said Tracy Reese. “I know that my customers are making an investment when they buy designer garments. Tide Pods® makes it easy for them to care for their clothing, without sacrificing the quality of the fabric. Having the right product on hand to care for your favorite designer pieces at home, like Tide Pods®, allows you to keep those pieces looking great for years to come.”

Reese used washable versions of fabrics including, cotton, acrylic, wool, polyamide, polyurethane, elastane, polyester, rayon, and spandex for her like that were washing machine friendly.

The Tide Pods®-inspired washable looks will be available for purchase this fall, along with the rest of the Tracy Reese collection, at Tracy Reese boutiques and online at TracyReese.com. Those who purchase a washable piece from Tracy’s boutique in New York, or online via TracyReese.com, will also receive a free one-count sample of Tide Pods® to use when caring for the garment at home. (Samples will be included with purchases shipped to the US and Canada only.)

For more information, visit http://www.tide.com/washablefashion.

I love this…who wants to spend an arm and a leg on dry cleaning bills. Maybe something here and there but not everything and this makes fashion accessible. Cool stuff!

Photo from P&G

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