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According to People StyleWatch,Â Amplified Texture is in and Super Straight Hair is out. Amplified Texture really means letting your natural textures come out and play. If you have curly hair, let is loose. If you have wavy hair, make it beachy and if you have straight hair, pump up the volume. As long as it’s smooth, shiny and has movement it’s good. Always use a great conditioner. Amp it up and play with your hair.