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Victoria Beckham is launching her own beauty brand, Victoria Beckham Beauty after conquering the fashion world! After a decade behind her apparel brand, she heading into a new direction. Step aside Rihanna and Kylie Jenner, Victoria wants a cut of the beauty market!!
“I want to take care of women inside and out, providing them with the must-have items in makeup, skin care, fragrance and wellness that I feel I need in my own life,” said Beckham. “I was going direct to the consumer with regards to fashion before I had a standalone store, so this isn’t new to me. Just like I spend so much time in the fitting room getting to know what my customers want to wear, I’m going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It’s important for me to know what they want.”
This isn’t Victoria’s first foray into Beauty, she had a capsule collection with Estee Lauder for a few years. And her husband, David has his own grooming line with L’Oreal. you will have to wait until Fall to check out Victoria Beckham Beauty. Are you excited to see what Victoria has in store or will you pass?