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After ten years long John Frieda is bring back their cult-favorite sea salt spray ( John Frieda Beach Blonde Ocean Waves), but have revamped it the Beach Blonde Collection. Lauren Conrad came out to celebrate the relaunch.
On Thursday, February 5th, John Frieda® Hair Care hosted New York’s hottest indoor beach party at The Garage in honor of the return of its iconic Beach Blonde™ line. Event Creative Director and quintessential California blonde Lauren Conrad hosted the exclusive cocktail party along with fellow beach blonde lover Lo Bosworth, and top influencers like AnnaSophia Robb, Martha Hunt, Charlotte McKinney, and Olivia Culpo.
For one night only media personalities, social media influencers, and A-list stars enjoyed the ultimate beach party. Inside, guests were instantly transported to a warm oasis as the intoxicating summery scent of the Beach Blonde™ Collection immersed their senses. Attendees relaxed in boho-chic private cabanas complete with beach loungers and towels while enjoying summer themed cocktails and lobster rolls served from a food truck.
Find candid photos of your favorite style influencers by searching for #BeachBlonde on Twitter and Instagram. And make sure to stay tuned to the John Frieda® Hair Care and Lauren Conrad social media platforms to discover exclusive “how to” videos from Lauren Conrad atJohnFrieda.com/BeachBlonde, detailing how to recreate her iconic beachy blonde looks.
Photo from John Frieda