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Cutie pie Lauren Conrad has teamed up with John Frieda and their Sheer Blonde haircare line to help maintain woman’s lovely blond locks via the Keep up with Your Blonde Campaign. “Being a blonde is a part of who I am,” explains Conrad. “As someone who lives in California, it takes work to keep my colour light and bright. I use the Sheer Blonde® collection because I know that from tone correcting, to lightening, to highlight enhancing, it will help me maintain the blonde I love.”
This new program empowers blondes to maintain their best color with a regimen of expert care and celebrates the bold confidence that accompanies vibrant fresh color. The innovators at John Frieda® Hair Care understand that when your blonde is on, so are you, making it essential to have the right arsenal to keep up your ideal shade. And to provide insider blonde tips for keeping up with your blonde, Conrad will be guest blogging on her favorite products and go-to summer hairstyles at KeepUpWithYourBlonde.com and on the John Frieda® Hair Care website.
Being blonde will have even more benefits: from June 9th through July 9th, when you pick up some of your favorite Sheer Blonde® products and prove your purchase with a receipt, you can claim (or redeem) an offer to receive a beauty reward, while supplies last. Details are available at KeepUpWithYourBlonde.com.
Photos from John Frieda