Blond no more! Molly Sims is a redhead! Sims debuted the new color today in conjunction with her launch of the new Nexxus Color Assure color care collection. Sims’ color transformation was the vision of celebrity colorist Aura Friedman, who joins the brand as Nexxus Celebrity Color Expert to lend her expertise on color preservation and proper color care.
Sims is obsessed with her new color! “I am obsessed with this color and I want to keep it looking this way!” says Sims. She was inspired by the new Nexxus Color Assure products to experiment with her color because she is “confident that my color will last longer and my hair always will be camera-ready.”
To celebrate that just-colored feeling, Nexxus is hosting a “Prime Color” contest** on Facebook beginning February 19, 2014 through April 1, 2014. Sims will kick off the contest by posting a selfie of her freshly colored hair, and encourage others to share their own just-colored selfies, using the hashtag #primecolor on Instagram and Twitter. Nexxus will be giving away a daily beauty bundle including the entire Color Assure system (Color Assure Vibrancy Retention Shampoo, Color Assure Vibrancy Retention Conditioner, Color Assure Glossing Tonic and the new Color Assure Pre-Wash Primer), as well as a ceramic hair straightener and curling wand.
For contest details and more information about Color Assure, visit the Nexxus Facebook page at www.Facebook.com/Nexxus.
The Color Assure collection includes: Color Assure Pre-Wash Primer, Color Assure Vibrancy Retention Shampoo. Color Assure Vibrancy Retention Conditioner, and Color Assure Glossing Tonic. The products are now available at mass retailers, select drugstores and supermarkets nationwide. Suggested retail prices are $9.99 – $17.99.
Photo from Nexxus