essie Debuts Gel Couture Nail Polish–Long-wear Line

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I have nubs for nails—but I day dream about having lush, long nail, well not really but I do wish I had pretty nails. And essie’s new debut may make me bust out my nail strengthener and pray for some growth. The nail giant launched their comes gel couture, an extravagantly sophisticated collection that gives the look of gel nails, no lamp or curing needed. essie gel couture harnesses an easy-to-follow 2-step system and features 42 brand new nail polish colors, along with a proprietary top coat.

Look at the red above just in time for the holidays. The gel couture provides up to 14-days of no chip wear, brilliant shine and the chic look of professional, gel nails.

The seamless 2-step system is easy to apply and perfect for both at-home and salon use. Easy to remove as well, essie gel couture can be taken off just like regular polish, no soaking needed.

step 1: choose one of the 42 beautiful gel couture nail polish shades – from nude nails to bold, deep hues there’s something for everyone – these pure color pigments lay down rich, streak-free color. Repeat with second coat.
step 2: finish with essie’s high gloss top coat. This quick-drying top coat helps to protect color and magnifies shine for a glossy mani that creates the illusion of gel nails.

The 42 lust-worthy nail polish shade options are broken into four categories:

atelier – neutrals; from lustrous pearls to creamy silks, atelier offers an array of options ideal for pulling off the nude nails trend
first look – pastels; an alluring palette of ultra-feminine color, first look showcases creamy hues perfect for a soft, chic mani
fashion show – brights; from a red-hot crimson to an acid chartreuse, turn heads with the vivid, boundary-pushing shades of fashion show
after party – deeps; a mysterious range of dark, jewel-toned shades, after party shows off everything from a dramatic deep plum to an edgy blood red
essie’s gel couture nail polish and top coat retail at $11.50 per bottle and are available at http://essie.com, fine salons and beauty destinations nationwide. To find out more, visit http://essie.com/gel-couture.

I need a bottle or 10–just in case! Anyone else obsessed with the design of the new bottle—check out that swivel!

Photo from essie

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