Jessica Simpson Lands New Reality Show!

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Jessica Simpson has landed herself a new reality show, but this time its not about her life…its a Project Runway style reality show looking for a new fashion designer called, Fashion Star on NBC. Jessica is a huge fashion mogul right now so it makes sense for her to be a mentor!!!

Jessica Simpson is taking on the role of mentor to aspiring designers for a new NBC reality series.

The network said Monday that Simpson will help guide contestants in the series “Fashion Star” as they compete for a multimillion-dollar contract to launch their own brand.

Elle McPherson will host the series, which NBC promises to be a “true spectacle” taped in front of a studio audience and featuring music, dancers and models along with weekly challenges for the contestants.

The 30-year-old Simpson is a fashion mogul as well as singer and actress, with a line that carries her name and includes nearly two-dozen products.

One of the producers of “Fashion Star” is former NBC executive Ben Silverman. The show’s debut date was not announced.

According to NBC,

“Fashion Star” is the new reality competition series that will search for the next big brand in fashion with host Elle Macpherson, world-famous super-model icon, actress and businesswoman.

The series is designed not only to groom and discover America’s next popular brand, but through an exciting new format twist, it will allow viewers at home to buy the winning designs each week.

The series will give 14 unknown designers the chance to win a multi-million dollar contract to launch their lines in three of America’s largest retailers.

Each week, the show will kick off with an exhilarating fashion show unlike anything seen before featuring musical performances, dancers, and models in front of a live studio audience.  Every fashion show will be built around a weekly challenge that is designed to further develop and expand the designer’s brand.

Photo from PR Photos

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