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Sephora is so freakin’ cool just when they couldn’t blow are minds anymore —they add a feature to their app, Sephora Virtual Artist where you can choose a set of false lashes and virtually put them on (via your phone on the app) and you can even snap a photo or take a video for future reference. You can also get a list of all the items needed for the look. Right you can only choose your eyelashes and lips, but there is also an eyeliner feature. So cool. Imagine they do foundation next or highlight and contour—its probably on the horizon.
“Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year,” said Bridget Dolan, VP of Innovation. “Live Tutorials are a revolutionary new way to learn new application techniques and trends, on your own face, one step at a time. The ability to leverage this exclusive augmented reality technology to mirror our Sephora store makeover experience on your own device is a game changer for our users.”
Sephora Virtual Artist utilizes a smartphone’s camera to precisely map the location and shape of facial features using technology developed by Sephora’s exclusive partner, ModiFace, a leader in facial visualization and skin analysis. Using a state-of-the-art 3D live view that moves with the user like a mirror, clients can virtually try on lip colors and false lashes, or learn from step-by-step tutorials through an interactive digital overlay on their own face. Looks can be captured with photos and video and then shared socially to garner feedback from friends or emailed with product links for future reference. Products can also be saved to your “My Favorites” list or instantly added to your basket for purchase.
